@Jack has a few tricks up his sleeve in the media and crypto world — Twitter (TWTR) just announced a partnership with media company ViacomCBS and plans to integrate crypto into the platform… somehow.
The company’s deal with ViacomCBS will see the social network allowing users to stream content from Viacom’s library, which includes live events, TV shows, and movies. Twitter already had a similar deal with Viacom before, but only in the US.
The new partnership extends across multiple years and is set to be global. Digital content might seem left-field for the platform, but it’s not as bold as Twitter’s crypto plans. CEO Jack Dorsey is reportedly in the midst of also lining up a dedicated crypto team within the company. There’s little news on the platform’s plans, but it could mean added crypto functionality that includes paying for ads and Twitter Blue using Bitcoin (BTC).
Why it matters
It wasn’t so long ago (back in 2016) when Twitter was struggling to grow users. The platform’s bounceback over the past few years is a testament to Jack’s ability to innovate — new features/partnerships like these mean he isn’t quite finished. Twitter stock has been up by 19.8% compared to the past year.
