The facelift of the multimedia era – the rebrand. News of CBS All Access’s rebrand to Paramount+ has attracted opinions near and wide.
Initially set to launch in the US and Latin America, Paramount+ is offering a plethora of choices from movies to music, cartoons to comedy, as well as live programming such as sports and news — not to mention the new CGI-based Rugrats (voiced by the original cast). Millennials everywhere: rejoice!
The new streaming service recently had a three-hour promo event led by ViacomCBS, indicating a strong push for the success of the rebrand and platform.