Insurance company Lemonade (LMND) is opening early registration for its new service, Lemonade Car, which will launch before the end of the year.

The firm already offers home, pet, and life policies. It is now adding car insurance to service bundle, and customers will be able to combine their car insurance with other policies. Lemonade, which is known for relying heavily on AI and behavioral economics, says it will use high tech to “handle emergencies and pay claims fast” and that the service will be “especially attractive” to EV and other environment-friendly cars. Clearly the folks at Lemonade know where the big bucks lie!