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Facebook does FaceTechINTL

Facebook does FaceTech

Facebook (FB) and Ray-Ban have managed to do what Google (GOOG) and Snap (SNAP) couldn’t — create a pair of smart glasses that actually looks cool. Remember Google Glass and Spectacles?

Facebook and Ray-Ban announced the release of the Ray-Ban Stories, a stylish pair of sunglasses that allows wearers to take pictures and videos, listen to music, and even make phone calls. For $299, you can now order a pair of the smart glasses in three different styles (including, of course, the iconic Wayfarer) and five different colors. The shades do a pretty good job of disguising the technical features, with a power button hidden in the left temple, a camera button on the right temple, and small speakers built into each. There’s even an LED flash that allows you to take photos and videos at night.

Of course, there’s a companion smartphone app to go with the glasses. You’ll need to download Facebook View to see, edit, and share the pictures and videos you take.

why it matters

The Ray-Ban Stories are Facebook Reality Labs' latest attempt at pushing the boundaries of augmented reality. According to product manager Hind Hobeika, they are "the first smart glasses that people will want to wear." Would you rock a pair?