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DoubleVerify to go publicINTL

DoubleVerify to go public

DoubleVerify is also filing to go public in the US!

The company is a software provider that tracks digital media engagement (this data is often used by brands and advertisers to up the efficacy of their consumer reach methods). According to its public offering filing, DoubleVerify aims for a $100m debut — although that’s just a placeholder that could actually be much higher.

The New York-based company is backed by big investment firms like Providence Equity Partners and Tiger Global Management.

why it matters
We already know that the pandemic has been very forgiving to the tech industry, so it’s no surprise that DoubleVerify is looking to go public even after recording a 12% drop in net income last year.