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ByteDance says “see ya” to staff in IndiaINTL

ByteDance says “see ya” to staff in India

The drama between TikTok and its former largest international market (the land of Bollywood, aka India) continues. Last June, the Indian government included TikTok in a list of 59 Chinese apps to be banned on the grounds that they were acting as surveillance instruments for the Chinese government. The length of the ban was unknown, however, on Wednesday, the Indian government made clear it will be retaining the ban on TikTok. In response, TikTok’s parent company ByteDance announced it will be forced to reduce its workforce of more than 2,000 in New Delhi. Unfortunately, that means that over two-thirds of ByteDance’s workforce in India are expected to be terminated, leaving only the most essential (guess they’re still holding onto some hope of a reconciliation).

TikTok CEO Vanessa Pappas expressed her remorse in a memo sent to employees in India, stating “we initially hoped that this situation would be short-lived, and that we would be able to resolve this quickly. Seven months later, we find that has not been the case.”

why it matters
India represented a crucial market for TikTok. Before the ban, the app had amassed more than 200m active monthly users. The loss of the world's second largest internet market will be felt by TikTok.