Zeta Global Holdings Corp is an omnichannel data-driven cloud platform. The Company provides enterprises with consumer intelligence and marketing automation software. It enables customers to target, connect and engage consumers through software that delivers personalized marketing across all channels, including email, social media, Web, chat, connected television (CTV) and video. Its Zeta Marketing Platform (ZMP) is the omnichannel marketing platform with identity data at its core. The ZMP analyzes structured and unstructured data points to predict consumer intent by machine learning algorithms and the opted-in data set for omnichannel marketing. It connects with consumers through marketing channels and application programming interface (API) integration with third parties. The ZMP’s data-driven algorithms and processes learn each customer’s marketing program producing a flywheel effect that enables its customers to test, learn and improve their marketing programs in real time.