Software startup Sprinklr (#coolstartupnames) has confidentially filed for an initial public offering in the US. The company is going to the markets strong, having previously been valued at $2.7b after its last funding round last September. But, according to its CEO Ragy Thomas, the company has the potential to be worth $100b!
The New York-based company, which was founded in 2009, is known for providing oftware targeting areas such as marketing, advertising, and customer engagement. It has some pretty recognizable customers, too, such as Microsoft (MSFT) and Verizon Communications (VZ).