Spotify (SPOT) is absolutely killing the podcast game with a bunch of announcements.
First off is more new and exclusive content. The streaming platform has teamed up with another Obama (Barack, this time) and certified legend Bruce Springsteen for a new show called ‘Renegades: Born in the USA.’ On top of that, the voices of Superman, Joker, Wonder Woman, and Catwoman will become available on the platform via an audio series very soon – DC universe fans rejoice!
In addition to content also comes a couple of monetization announcements. Spotify announced it is going to beta-test podcast subscriptions starting this spring. It will also launch a new audio advertising marketplace called the Spotify Audience Network, which will enable advertisers to more effectively reach podcast listeners.