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Spotify is amping up its podcast gameINTL

Spotify is amping up its podcast game

Spotify (SPOT) is absolutely killing the podcast game with a bunch of announcements.

First off is more new and exclusive content. The streaming platform has teamed up with another Obama (Barack, this time) and certified legend Bruce Springsteen for a new show called ‘Renegades: Born in the USA.’ On top of that, the voices of Superman, Joker, Wonder Woman, and Catwoman will become available on the platform via an audio series very soon – DC universe fans rejoice!

In addition to content also comes a couple of monetization announcements. Spotify announced it is going to beta-test podcast subscriptions starting this spring. It will also launch a new audio advertising marketplace called the Spotify Audience Network, which will enable advertisers to more effectively reach podcast listeners.

why it matters
It might seem like Spotify is up to a lot (they are), but it’s all part of a bigger plan to rack in as much revenue from an industry that is already worth $1b and position itself ahead of rivals such as Apple (AAPL).