Soho House, the exclusive chain of restaurants and private member clubs, is about to become a little less exclusive. The company announced it has filed to go public on the New York Stock Exchange via an IPO. The public listing would value Soho House at a cool $3b.
Soho House is based out of London and operates 27 bougie social clubs across Europe, Asia, and the United States. It looks like Soho House is betting on an imminent release of pent-up consumer demand for leisure and hospitality as 11 of its private member clubs remain closed due to COVID-19 restrictions.
Throughout the pandemic, Soho House has managed to retain over 90% of its paying members. Guess there’s something special worth sticking around for!