It looks like Peloton (PTON) wants everyone on (and off) its machines to look more dope! It’s collaborated with Adidas (ADS) to launch a new apparel collection designed with the help of some of the at-home fitness company’s most famous instructors Cody Rigsby, Robin Arzon, and Ally Love. If you’re drawing a blank at who these people are, you better get your bum cycling!
The diversity-focused collection (because, that’s what’s trending in fashion these days), available from tomorrow, will feature varied pieces such as leggings, t-shirts, tank tops, and hoodies.
Adidas is known for its epic collaborations, including its latest partnership with Beyonce’s activewear brand Ivy Park and its incredibly profitable, years-long business union with rapper Kanye West (Yeezy is a billion-dollar empire).