Restaurant Brands (QSR) subsidiary Burger King is offering a different kind of promotion to its customers: a side order of crypto with those fries. The fast-food chain announced that it’ll be partnering up with Robinhood (HOOD) to offer its customers the opportunity to win a set of cryptocurrencies.
Until mid-November, customers who spend more than $5 across US Burger King branches will be randomly offered some crypto on purchase. There are currently 20 Bitcoin (BTC), 200 Ethereum (ETH), and a whole lotta Dogecoin (DOGE) — 2 million to be exact — to be won through the scheme.
Rival platform Coinbase (COIN), on the other hand, is playing it traditional (in terms of marketing) with its recent announcement that a new service (Coinbase One) is in the works. Rumor is that it’ll allow access to 24/7 phone support and zero-fees trading. Bitcoin with your burger and a zero-fees offering — crypto really is a spectrum.
why it matters
Robinhood might be going through an unusual route to build up its crypto platform’s awareness but it sure is attention-grabbing. It shows how crypto’s becoming more mainstream by the second in incredibly consumer-friendly ways. Robinhood stock was up 3% over the past 5 days.