IHeartMedia Inc (the company behind the popular iHeartRadio Music Festival) is going to buy EW Scripps Co’s Triton Digital for $230m. The deal will give iHeartMedia, which is the number one audio company in the US, access to Triton’s audio advertising technology and services.
iHeartMedia has been investing a lot in AdTech – it recently purchased Voxnest, Jelli Inc, and Radiojar). The Texas-based firm will now be able to provide audio content complete with full ad service packages to producers and advertisers.
The new services will add to the company’s existing audio distribution platform, which includes radio, on-demand, broadcast, digital streaming, and podcasting. By the way, it is the only company in the industry to provide such a wide range of services.