If you have been looking for cooler-looking face masks to replace your faithful N95s, look no further: Will.i.am, Black Eyed Peas member and prolific entrepreneur, partnered with Honeywell (HON) to deliver a high-tech face mask called Xupermask.
The manufacturing conglomerate brings to the table its patented HEPA filters, which allow for easier breathing. The battery-powered mask, which retails at a whopping $299, features LED lights, Bluetooth, noise-canceling headphones, and built-in fans, among loads more cool features. Will argues that once products are considered protective gear (such as sneakers), they have the potential for people to splurge on them — which is the ambition in this case regarding face masks. If that becomes true, we wouldn’t be surprised if queueing for days for a Frank Ocean mask becomes a thing!