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Google finally completes acquisition of FitbitMENA

Google finally completes acquisition of Fitbit

Google (GOOG) announced the successful completion of its $2.1b acquisition of the fitness wearable Fitbit (FIT). The deal had been in the works for the past 14 months, stalled by pressure and lawsuits from U.S. antitrust regulators.

Do you think Google already has too much of your personal information? If you wear a FitBit, Google may soon be able to keep track of who is and isn’t hitting their daily 10,000 steps.

When Google initially announced its interest in scooping up Fitbit, privacy watchdogs were vocal about their fears over the potential for the tech giant to access people’s personal health information. Google attempted to ease these fears by making public commitments in Europe and other parts of the world to refrain from using the health data of Fitbit’s 29 million users to sell more ads. Instead, Google insisted that its only intent is to integrate Fitbit with its ever-expanding menu of internet-connected products. Do you trust Google?

why it matters
Google's acquisition of Fitbit adds to the confusion of what is or isn't considered antitrust these days. Just last week Visa's year-long efforts to acquire Plaid were forced to break off due to antitrust concerns. Antitrust rulings are not so black & white, it seems