The Carrefour franchise in MENA, which is owned by Emirati holding company Majid Al Futtaim, has joined IBM Food Trust, a blockchain-enabled platform run on IBM Cloud, in an initiative to increase food traceability and allow for greater transparency between the supermarket chain and its customers.
We’ve all watched enough Cowspiracy-style documentaries to know that transparency allows people to make more conscious shopping decisions.
So how exactly will this work? Supermarket-goers in the UAE will be able to scan a QR code on certain products using their smartphones, and voilá! Important farm-to-shelf data (such as production process, halal certifications, and nutrition information, to name a few) will be available at shoppers’ fingertips.