Beyond Meat (BYND) investors are savoring the news of Taco Bell’s decision to use its meat substitute in the development of vegetarian-friendly menu items. Don’t worry, we’re confused too. Doesn’t Taco Bell already use fake meat?
Taco Bell, a subsidiary of Yum! Brands (YUM), has long considered itself a leader in the fast-food vegetarian space and sees incorporating plant-based meat substitutes as an important step in creating “more meatless options in store that vegetarians, veggie-curious and even meat-eaters will love.”
Keep an eye out next time you make a late-night Taco Bell run, as the new menu items are due to be tested within the year. Burrito, anyone?