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Baseball cards not just for boomersINTL

Baseball cards not just for boomers

A boomer company riding a Gen Z wave: the best way to describe the latest SPAC deal. Topps, the firm made famous by its baseball cards and Bazooka candy, is going public through a merger deal with the blank check company Mudrick Capital Acquisition Corporation II, which values Topps at $1.3b. The new entity will trade on the Nasdaq under the symbol TOPP. Who knew baseball cards were still even a thing?

Topps’ chairman is former Disney CEO Michael Eisner, who has helped the company branch out its sports trading cards business into a more digital world – including an interactive mobile app that allows collectors to connect with each other and a new non-fungible tokens (NFTs) venture.

why it matters
NFTs are unique digital pieces that can’t be duplicated – much like some of the rarer sports cards. The fact that Topps is successfully going digital while still maintaining their old-school products indicates pretty sound management is steering the company in the right direction.