Everyone’s fave drugstore skincare brand, Neutrogena, just opened its first studio to produce original content.
Neutrogena Studios’ goal is to educate consumers about all things skin-related. The studio is collaborating with the not-for-profit Ghetto Film School to enlist Gen Z talent in their original filmmaking efforts. It’s also collaborating with big-name celebs though — for example, its upcoming short documentary ‘In the Sun’ was produced by Hollywood’s Kerry Washington (who is also an ambassador for the brand).
The brand’s parent company, US conglomerate Johnson & Johnson (JNJ), saw a revenue decline across its skin, health, and beauty portfolio throughout the pandemic, which is slightly ironic considering the company has its own vaccine now.