Over the past few days, Apple's (AAPL) Worldwide Developers Conference (WWDC) was the place to be. During the annual conference for software makers, a slew of new updates for the company’s major products was announced – basically, music for fans' ears.

The many features starring iOS 15 include IRL-style FaceTime calls, digital keys for Apple Wallet, and updates to other iPhone classics like Maps and Weather.

But, the hottest topic of the conference was definitely privacy. Apple said that later this year it would introduce additional features to help users control how their online data is used by third parties, for example allowing them to hide IP address information on Safari to prevent tracking web usage. They're gonna make it way harder for marketers now!