Zhihu Inc is a China-based company mainly engaged in the operation of question-and-answer (Q&A) online content community. The Company’s content consists of User Generated Content (UGC) and Professionally User Generated Content (PUGC), which includes knowledge, experience, and insights. Through the content community, people can seek inspiration, find solutions, make decisions, and have fun. The Company provides advertising service, paid membership service, content-commerce solutions and other services through its platform and software. The Company mainly conducts business within the domestic market.