About Qualtrics International Inc.
Qualtrics International Inc. provides an experience management (XM) platform to manage customer, employee, brand, and product experiences. Its XM platform allows users to gather and analyze Experience Data (X-data). X-data is a human factor data, individual beliefs, emotions, and intentions, which are collected across multiple channels through which customers and employees engage with an organization. Its XM platform is designed to help organizations collect feedback and data across four signs of a business, such as customers, employees, brand, and product. It provides solutions for customer experience (CX), employee experience (EX), brand experience (BX) and product experience (PX). The Company’s XM platform includes a research core, which includes research tools to build and distribute data collection systems, aggregate and analyze data, build reports, and draw insight from data.