About ROCKY BRANDS INC
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel. The Company markets its products under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Servus, NEOS and Ranger. Its products are organized around six target markets, outdoor, work, duty, commercial military, military and western. The Company operates through three segments: Wholesale, Retail and Contract Manufacturing. In Wholesale segment, it distributes products through a range of distribution channels over 10,000 retail store locations in the United States, Canada and internationally. Its Retail segment includes direct sales of products to consumers through its Websites, marketplaces, its Rocky outlet store and Lehigh businesses. Under Contract Manufacturing segment, it sells footwear under the Rocky label to the United States Military and manufacture private label footwear and another footwear as contracted by a customer.