MediaAlpha, Inc. is a holding company. The Company offers solutions to insurance carriers and distributors to target and acquire customers through technology and data science. Its technology platform brings insurance carriers and consumers together through a real-time ecosystem. Its platform uses predictive analytics algorithms that incorporate variables to generate conversion probabilities for each consumer. The platform allows buyers to integrate first-party consumer data to manage targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model that enables partners to directly manage the buying and selling process independently. The Company's platform enables consumers to proceed to an insurance carrier’s Website on a self-directed basis to purchase a policy and engage with an insurance carrier or agent through phone call.