About Lulu’s Fashion Lounge
Lulu’s Fashion Lounge Holdings, Inc. (Lulus) is a women’s fashion brand in the United States primarily serving Millennial and Generation Z (Gen Z) women. The Company is focused on giving its customers what they want by using data coupled with human insight to deliver an assortment of luxury fashion. Lulus develops styles with the customer in mind, using direct consumer feedback and insights to refine its products. Its product creation and curation model leverage a test, learn, and reorder strategy to bring new products to market every week; It tests them in small batches, learn about customer demand, and then reorder products. The Company fulfill its customer orders from its leased distribution facilities in Chico, California and Easton, Pennsylvania.