About ProShares Short Dow30
ProShares Short Dow30 (the Fund), formerly Short Dow30 ProShares, seeks daily investment results that correspond to the inverse daily performance of the Dow Jones Industrial Average (DJIA). The DJIA is a price-weighted index maintained by editors of The Wall Street Journal. The DJIA includes 30 large-cap, blue-chip United States stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no pre-determined criteria except that components should be established United States companies. The DJIA is not limited to traditionally defined industrial stocks and the Index serves as a measure of the entire United States market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. The Fund takes positions in securities and/or financial instruments that, in combination, should have similar daily return characteristics as -100% of the daily return of the Index.