Amplitude Inc. is a software company, which is engaged in developing a category of software called Digital Optimization. The Company's Digital Optimization System serves as the command center for businesses to connect digital products to business outcomes. It enables users to track user behavior in real-time and analyze what experiences improve retention. The Company's Digital Optimization System consists of integrated components, such as Amplitude Analytics, Amplitude Recommend, Amplitude Experiment, Amplitude Behavioral Graph and Data Management. Its Amplitude Analytics provides analytic solution that enables insights into customer behavior. The Amplitude Recommend is a personalization solution that helps teams in customer engagement by adapting digital products and campaigns. It serves across various industries, which includes consumer technology, enterprise software, financial services, healthcare and wellness, media and entertainment, and automotive / Internet of things (IoT).