About AKA Brands
a.k.a. Brands Holding Corp. offers a portfolio of online fashion brands built for the consumers. The Company’s brands share a common focus on Millennial consumers and Gen Z consumers who seek fashion inspiration on social media and primarily shop online and via mobile devices. Its brands are launched on social media channels. It builds relationships with their target audiences through relevant social content and other digital engagement strategies. Its brands introduce fresh content and merchandise daily. It utilizes real-time data and consumer insights to identify the trends and work with its global sourcing network and brand partners to bring new products to market. Its test-and-repeat merchandising model enables to react to customer demand and test product appeal without taking initial inventory positions and capture in-season demand. Its brands include Princess Polly, Culture Kings, Petal & Pup and Rebdolls.